Hypotheses tested
Buyer, application, differentiator, objection, channel and next-step assumptions.
Sample / Example materials
See the work behind a 30-day China market test.
Review clearly labeled sample SellToCN deliverables: target-account list, outreach workflow, market-validation report, QCO pipeline and progress tracker.
Important: Every record below is illustrative and anonymized. It is not a customer claim, case study, order, revenue result or testimonial.
1. Sample Target Account List
| Example account | Why selected | Roles to map | Status |
|---|---|---|---|
| Industrial coating formulator · East China | Relevant formulation and performance need | R&D, technical director, procurement | Research complete |
| Equipment integrator · South China | Serves the intended factory segment | Owner, engineering, business development | Contact mapping |
| Specialist distributor · National | Adjacent portfolio and technical sales model | General manager, product manager | Qualification planned |
2. Sample Outreach Workflow
- Research and reasonRecord why the account plausibly fits before contact.
- Role-specific openingConnect the product value to the recipient’s technical or commercial responsibility.
- Follow-up with substanceAdd a relevant application, question, document or next-step option.
- Qualify and routeRecord evidence, risk and the agreed action; do not label every reply a lead.
3. Sample China Market Validation Report
Evidence summary
Account coverage, role coverage, substantive response themes and non-response limits.
Decision
Continue, adjust positioning, change route to market or stop—with reasons.
4. Sample QCO Pipeline
| Example account | Fit evidence | Feedback | Agreed next step |
|---|---|---|---|
| Materials processor A | Application and specification align | Asked about sample performance | Technical data review |
| Machinery builder B | Relevant production constraint | Shared integration question | Engineering call |
Illustrative only. A QCO requires all four elements; no outcome is guaranteed.
5. Example Meeting / Sample / RFQ Progress Tracker
| Progress type | Minimum evidence recorded | Example next control point |
|---|---|---|
| Meeting | Attendees, purpose, questions | Notes and owner of next action |
| Sample | Application, recipient, evaluation intent | Delivery and review date |
| RFQ | Specification, volume or project scope | Clarifications and quotation date |
| Distributor Discussion | Market, capability and conflict evidence | Qualification or joint account plan |
6. What You Receive in 30 Days
- A validated list of approximately 20–30 selected Target Accounts
- Decision-maker mapping and an outreach activity record
- Weekly pipeline visibility and substantive market feedback
- A QCO pipeline; 3–8 QCOs is an effort target, not a guarantee
- Meeting, Sample, RFQ and Distributor Discussion progress where earned
- A final recommendation and practical next-step plan