The useful question is not whether China is “large.” It is whether defined Chinese accounts have a credible reason to evaluate your offer, and whether you can serve the resulting opportunity economically.
1. Set the decision before the test
State what evidence would justify continuation, repositioning or stopping. Otherwise any response can be interpreted as success.
2. Keep the market slice focused
Choose one or two high-fit applications and 20–30 selected target accounts rather than broadcasting to an undifferentiated list.
3. Run real commercial conversations
Present enough product, value, supply and next-step information for contacts to respond seriously. Record objections as evidence, not failure.
4. Track outcomes consistently
Meeting, Sample, RFQ and Distributor Discussion are progress states, not promised results. QCOs require substantive feedback and an agreed next step.
5. Scale only after review
Compare response quality, economics, execution requirements and unresolved risk before funding a longer China program.
Frequently asked questions
Why use 30 days?
It creates a bounded first learning cycle; it does not mean an industrial sales cycle must close in 30 days.
What is the QCO target?
The pilot uses 3–8 QCOs as an effort target, not a guaranteed result.
What if there is no strong interest?
The report should explain objections and recommend repositioning, a different route or stopping before heavier investment.