China B2B Market Development
Turn a long technical sales cycle into measurable next steps.
Account-based China B2B market development for overseas manufacturers: targeting, decision-maker outreach, qualification and commercial pipeline management.
The manufacturer’s problem
Reduce uncertainty before increasing commitment
Technical B2B demand is rarely visible in a simple lead list. Product fit, current process, authority, timing and an agreed next action must be developed account by account.
How SellToCN executes
- Segment target accounts by use case, fit and route to market
- Map technical, operational, procurement and owner-level stakeholders
- Run coordinated outreach and evidence-based follow-up
- Advance credible accounts toward meetings, samples, RFQs or channel discussions
Actual deliverables
Work you can inspect and use
Message testing and market feedback
QCO qualification records and weekly pipeline updates
Clear recommendations for commercial resource allocation
Examples of reporting formats are available on the Sample Deliverables page.
30-day process
A bounded route from hypothesis to decision
- Days 1–5: FrameConfirm readiness, product story, target profile, use cases and decision criteria.
- Days 6–12: BuildSelect and validate approximately 20–30 target accounts and map relevant roles.
- Days 13–25: EngageRun direct outreach, follow up, qualify feedback and coordinate earned next steps.
- Days 26–30: DecideDeliver the evidence, QCO pipeline and a continue, adjust, change-channel or stop recommendation.
Outcome definitions
What commercial progress means
These terms describe evidence and next steps. They do not promise orders.
- Target Account
- A company screened for plausible product fit and a credible use case or route to market—not a confirmed buyer.
- QCO
- A Qualified China Opportunity has credible fit, a relevant contact, substantive feedback showing need or interest, and an agreed next step. The pilot’s 3–8 QCO figure is an effort target, not a guarantee.
- Meeting
- A scheduled commercial or technical discussion with relevant stakeholders and a defined purpose.
- Sample
- A buyer-agreed evaluation step with intended application, responsible contact and follow-up point recorded.
- RFQ
- A request containing enough scope for a meaningful quotation; it is not an order.
- Distributor Discussion
- A substantive channel-fit conversation covering market, capability and next steps—not a directory listing.